Grace City Jewellers

SEO & Local Search

Grace City Jewellers logo

Client:

Grace City Jewellers

Scope:

SEO, Content & CRO

Year:

OVERVIEW

Grace City Jewellers buys gold and values jewellery in Sydney, a category where the customer is usually ready to act and simply needs to find someone they trust. The searches that matter are narrow and high intent: what gold is worth today, where to sell it, who can value a piece properly.

Searchline built visibility across those terms using SEO, content and conversion-focused digital marketing. We aligned the site with the way people actually search for gold buying, jewellery valuations and precious metals, then tightened the path from search result to enquiry.

Organic traffic rose 187% and qualified enquiries 142%, with Top 10 keyword coverage up 68% and Google search impressions up 54%. The result is a business that shows up at the point of decision, when someone has a piece in hand and is deciding who to take it to.

Create a free website with Framer, the website builder loved by startups, designers and agencies.