PieFace
SEO & Growth
OVERVIEW
PieFace is one of Australia's best-known pie and bakery brands, with a store network spanning busy metro and suburban locations. With multiple outlets competing for 'near me' searches, the challenge was being found first when hungry locals reached for their phones.
Searchline rebuilt PieFace's local search foundation: tightening location pages, cleaning up Google Business Profiles across the network, and aligning on-site content with the way customers actually search for a quick lunch or catering order. We paired that with a content cadence that kept each location visible for its highest-intent local terms.
The result is a brand that turns up consistently at the moment of decision, when someone nearby is choosing where to eat or order from next, with a local presence that scales cleanly as new stores come online.