PVCPLUS
Website & Funnel
OVERVIEW
PVCPLUS supplies one of the widest ranges of interior PVC wall and ceiling panels in Australia, with a product line built for everything from bathroom walls to commercial feature ceilings. The catalogue was strong, but a deep product range can overwhelm buyers and bury the path to enquiry.
Searchline designed and built a website and lead funnel around how specifiers, trades and renovators actually shop: clear product categories, application-led pages that help buyers self-select, and a streamlined enquiry path that captures intent before it cools. Every page was built to convert a browse into a quote request, not just a click.
The result is a site that does more than showcase the range: it guides each visitor to the right product and turns genuine interest into quote requests, giving the team a steady flow of qualified enquiries instead of anonymous traffic.